29 Oct '14, 4pm

Part 2: SPI 2014 Solar Event Marketing Hits and Misses

Part 2: SPI 2014 Solar Event Marketing Hits and Misses

In part 2 of my annual solar event marketing hits and misses, we’ll explore some more specific hits and misses that I found on the Las Vegas SPI show floor. First of all, although final numbers haven’t been released, SPI 2014 seemed to be very well attended. The floor looked crowded and exhibitors that I talked to said that booth traffic was much improved over Chicago’s show, especially on the first half of the first floor showroom. More exhibitors came back to Vegas, as well. In fact, many attendees I talked to were surprised to realize that there was a huge back end of the first floor with even more booths, not to mention an entire second floor. So the real hit for exhibitors that planned ahead was being on the first floor, preferably close to the middle aisle, and the miss was being in the back of first floor or on the second floor. (Of course, as we saw last week , loc...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/10...

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