24 Sep '14, 4pm

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Odd Solar Fred Marketing Tip: Stop Marketing Your Solar Products and Services

Perhaps it's time we stopped marketing our solar products and services and instead started promoting our solar customers — and I'm not talking about testimonials. Let me explain. Often when I see rote solar marketing from solar manufacturers, we slip into the “features and benefits” mode: We list an onslaught of specs next to photos. We write about the products advantages over the competition. We tell prospects how our solar widget has been improved by some stat. On the solar installation and services side, we can also go into yada, yada, yada features and benefits mode: We write about our years of experience and certifications. We show beautiful photos of prior installations. We might show testimonials of customers who praise our solar installers for their great work, timeliness, and customer service. Of course customers do need to hear about features and benefits, especi...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/09...

Tweets

SEOlympics: Best Marketing Blogs of Germany by @albertcostill

SEOlympics: Best Marketing Blogs of Germany by ...

searchenginejournal.com 24 Sep '14, 12pm

For a good percentage of the SEO community, Marcus Tandler needs no introduction. He began working with SEO back in 1998, ...

Kevin Spacey Wants You to Tell a Better Content...

searchenginejournal.com 24 Sep '14, 6pm

On September 10, 2014, actor Kevin Spacey appeared as a keynote speaker at Content Marketing World 2014 , an event sponsor...

First Solar wins top International Solar Indust...

pv-tech.org 24 Sep '14, 6pm

First Solar has more than 9GW installed across the globe, and puts its success down to research and development efforts in...

Midwest Solar Market: Hot or Not?

Midwest Solar Market: Hot or Not?

renewableenergyworld.com 25 Sep '14, 1pm

As much as 67 gigawatts of distributed solar power could be installed in the Midwest at prices competitive with utility re...

PACE Financing Set to Expand Commercial Solar Market

PACE Financing Set to Expand Commercial Solar M...

renewableenergyworld.com 24 Sep '14, 4pm

In the United States, access to third-party financing has been a main driver in bringing solar projects of all sizes acros...

Solar makes the world go round (by 2050):

pv-magazine.com 27 Sep '14, 2pm

IEA: Solar to be world's main energy source by 2050 26. September 2014 | Applications & Installations , Financial & Legal ...

Fred Ehrsam on BitCoin

Fred Ehrsam on BitCoin

geekestateblog.com 28 Sep '14, 3pm

While I don’t think many people will be buying houses with BitCoin anytime soon, I do think the technology can enable some...

Customer services are on phone and email over t...

stagecoachbus.com 28 Sep '14, 8am

[email protected] Telephone: 01865 772250 Fax: 01865 405500 Postal Address: Stagecoach in Oxfordshire Hor...

[News] First Solar targets Germany’s 600MW larg...

pv-tech.org 29 Sep '14, 12pm

First Solar is participating in a consultation process for an expected 600MW tender for large scale solar in Germany. Imag...

Here's a Great Solar Guerrilla Marketing Lesson from a Neighborhood Barbershop

Here's a Great Solar Guerrilla Marketing Lesson...

renewableenergyworld.com 01 Oct '14, 2pm

I was walking home the other day and I just had to stop when I saw this simple but effective sign: While I didn’t need a h...

Solar Concentrator Borrows Water Cooling from IBM Supercomputer

Solar Concentrator Borrows Water Cooling from I...

spectrum.ieee.org 24 Sep '14, 12pm

Flat photovoltaic panels have come to dominate the global solar market thanks to a dramatic drop in panel prices over the ...

4 Reasons Why Online Marketing Is Awesome #Digital #Marketing #Blog

4 Reasons Why Online Marketing Is Awesome #Digi...

wpromote.com 20 Sep '14, 4pm

To an outsider, online marketing may not seem all that glamorous. Surely it’s just about combing through excel sheets and ...

5 Local Marketing Lessons I Learned From The In...

searchengineland.com 20 Sep '14, 11am

Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions...

5 Local #Marketing Lessons From The #Insurance ...

searchengineland.com 20 Sep '14, 7pm

Every purchase is a unique journey. A consumer starts with a need, desire, impulse or inspiration; he or she takes actions...

Most customers use text BAL, but did you know w...

thinkmoney.co.uk 30 Sep '14, 3pm

THE THINKMONEY PERSONAL ACCOUNT IS AN ACCOUNT HELD WITH A LEADING HIGH STREET BANK BUT MANAGED AND PROVIDED BY THINK MONEY...