27 Aug '14, 2pm

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

Solar Fred Marketing Tip: Being a Tariff-Free Solar Panel Ain’t Enough

My, my, I’m getting all sorts of e-blasts and seeing ads from various solar companies telling me that they have tariff-free solar panels! Yay! …Or not. Yes, you have a temporary advantage over those tier one brands that do or will have tariffs imposed, but you’re not the only tariff-free brand on the block, and — wait! Looky-looky over there! Many more bankable solar panel brands, including the Chinese, are moving into new facilities outside of the dreaded tariff zone. In perhaps a year or less, so much for your tariff-free pricing advantage. No, my solar PV panel manufacturing friends, marketing on price — essentially “tariff-free” — is still a low-profit margin strategy. You’ve entered the solar race to the bottom rather than marketing like you’re the most reliable, best-in-class, bankable solar panel that solar installers want to hug, or at least buy consistently. So le...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/08...

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