29 Jul '14, 2pm

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

Free Solar Marketing on Facebook Is Mostly Dead, Now What?

The good news: Facebook can still be a powerful tool to share information and build your brand and referrals. The bad news: Facebook solar marketing is no longer free. Well, technically, yes, it is still a free platform for your solar company to use, but its effectiveness as a free solar marketing tool is pretty much over. If you haven’t noticed, Facebook’s organic “reach” (the number of people who see your non-ad supported posts) has been severely ratcheted down. In other words, just because you have 1000 followers, don’t expect that all 1000 will see your posts—for free. These days, perhaps 6% of your Facebook fans may see your daily posts, give or take. As Facebook has revealed in a marketing sales deck to Facebook advertisers: “We expect organic distribution of an individual [company] page’s posts to gradually decline over time as we continually work to make sure peopl...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/07...

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