05 Mar '12, 8pm

Part 2: Social Media For Skeptics #AVTweeps @AccessNetworks @cscottmoody

Part 2: Social Media For Skeptics #AVTweeps @AccessNetworks @cscottmoody

Part 2: Does my business need a social media presence? Data nerds: Cover your ears. You won’t like this. It’s the truth, though. The road to social media ROI is paved not with data, but with anecdotes. If you want to type in a few inputs and export a graph that shows the revenue your Facebook account has generated, you are probably going to be disappointed. That’s not to say there’s no value in social media – in fact, it’s a proven tool for attracting new client relationships and nurturing existing ones. But even most experts still find the ROI to be a challenge. This isn’t limited to the electronic systems industry. Consider this recent post from the gurus at Copyblogger, who suggested that looking for ROI from any of your marketing is your first mistake. The thinking is that marketing is not an investment, but rather a necessary cost of doing business. As to the question...

Full article: http://www.cedia.net/blog/social-media-101-for-skeptics-c...

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