14 Jul '14, 1pm

The Good, the Bad, and the Oops! of Intersolar 2014's Event Marketing

Last week I wrote about the kind of event marketing that I'd hope I'd see at Intersolar 2014. Well, I'm back, and I was pleasantly surprised in some cases, not so much in others. Here are my highlights of the good, the bad, and the oops! Hands down, Solar Edge wins the most creative engagement award for hiring a vaudevillian act that was more than just escaping from a straight jacket on a unicycle while juggling knives and pins with his female partner. Not only did these two juggler/acrobats entertain, they also wrote, memorized, and performed a comedic script that talked about the challenges of today's inverters and how Solar Edge was the solution. Somehow they also managed to work a PowerPoint slide show in the background as part of the act. The script was so knowledgeable about Solar Edge that I first thought that these two were Solar Edge employees who did vaudeville a...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/07...

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