29 Feb '12, 4pm

Why Your Solar Mission Statement Is Useless and Meaningless — and How to Fix It

Why Your Solar Mission Statement Is Useless and Meaningless — and How to Fix It

Pop quiz: Without checking your website or business plan, what’s your solar company’s mission statement? You have 10 seconds…..and…failure. Useless. Meaningless. But it shouldn't be, and I'll tell you why in a bit. So, why have a mission statement if you and other employees can’t clearly say what the mission is? Even if you looked it up, it would be most likely 50 words of corporate gobbley-gook that require a lawyer to decipher and a can of Red Bull to believe it…for as long as that high lasted. And then… back to work. Putting you on the spot, you might have been forced to say that your corporate mission and/or your personal mission is to make money/profit for yourself and your solar company. Right? But making a profit is not a mission. Making a profit and earning a living is a result of your mission. You can make money in 10,000 ways, so why solar? To have that focus and...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/02...

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rubyflow.com 29 Feb '12, 12pm

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nrel.gov 01 Mar '12, 12am

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grist.org 27 Feb '12, 12pm

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