27 Jun '14, 2pm

Trust and Ratings Trump Price in Residential Solar Sales

At what price would you buy solar from this guy? You probably wouldn’t, would you? And that’s one reason why building trust and conveying quality can trump price, even in a highly price competitive residential solar market — and that’s not just me saying that. I just did a very informative webinar with Judy Ash, Enphase’s Senior Director of Global Marketing about this “quality vs price” topic. Among the information we presented was a survey that Enphase recently did with around 2000 of its residential customers who purchased solar with cash or a loan (no lease responders). When these solar homeowners were asked, “Why did you select the installer you chose? (check all that apply,)” a huge 69% said that they chose their residential installer because they were the most trusted or highest rated installer , while just 56% of responders selected price. So price is certainly impo...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/06...

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