26 Jun '14, 6pm

Solar’s Key Challenge Today Is to “Truly Out-compete Traditional Energy”

Solar’s Key Challenge Today Is to “Truly Out-compete Traditional Energy”

David Briggs has long-standing experience in the solar industry, including three years at a cleantech communications firm and three years as Marketing Manager at microinverter manufacturer Enphase Energy . Briggs now works as Director of Marketing at mounting systems provider IronRidge . Recently, Briggs took a few minutes from his busy schedule to talk to us about an important topic for the solar industry: how best to engage and market to your customer base, and ultimately to " truly out-compete traditional energy ." We greatly appreciate Briggs' insight-filled responses to our questions. 1. Tell us a bit about your background in marketing renewable energy technology and services? What has your approach been, what specifically has been most effective about it? I’ve always worked with solar manufacturers, but each one was very different — first with cell and module compani...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/06...

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