28 May '14, 2pm

energy

energy

In my college dormitory, there was a large, bright poster in the basement laundry room. The poster encouraged us to always use the “cold” setting on the washing machine in order to save energy. It probably cited an EPA figure that 90% of energy used in laundry goes toward heating water. As an environmental science major, I dutifully used the cold cycle already, but I remember noticing that most of my classmates did not. When trying to change behavior, posters alone don’t work. The thought process behind poster campaigns probably goes something like this: People know that saving energy is a good thing, so we just have to teach them (or remind them) how to do it. If people would just read the posters, the logic goes, they would be persuaded to perform the recommended actions to save energy. In a building where tenants pay separately for hot water, the posters might rely on a...

Full article: http://aceee.org/blog/2014/05/it-takes-more-just-poster-c...

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