25 Apr '14, 7pm

Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Public relations really is an art, and I have to hand it to Xcel Energy for creating a very nice looking commercial that — on the surface — seems to be a big luv hug to solar power! Yay! And it is — for utility scale solar. At the same time, the video subtly poo-poos little home solar, implying that it’s an “unfair and unequal” way to go solar. If you’re a solar installer, I think your residential solar customers and prospects in Xcel’s territories may be interested in what this commercial is subtly saying about residential solar, so as a solar PR lesson, let’s break down the art of creating a commercial that implies that residential solar is the wrong way to go solar. First, here’s the video. Below that, the deconstruction. Always Keep the Goal In Mind When PR people create any commercial, whether it’s for or against home solar, they always have to keep the goal in mind. ...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/04...

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Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

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