25 Apr '14, 4pm

Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Fred So let's "fight fire with explosives" ... as soon as grass-roots mind-set is turned, use crowdfunding (and the many large $$ houses that are now funding $0.09 long-term-PPA's) to take residences in Excel's service areas completely off grid. I do not expect a tax for stranded assets will be levied on homes that are not even connected to the grid. Yes, you must deal with the inherent problems of intermittentancy but there are a few promising solutions - and they integrate conveniently. 1. Community Energy Storage (batteries will only get cheaper and better). 2. integrated hybrid/fossil + RE + storage (visit my lab) so you shift Utilities from electricity to natural gas but use that only intermittantly. 3. a serious demand-side management rework from your breaker-box to your appliances. Solar Heat the pool - light with L.E.D's - have an assured "comfortable night's sleep...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/04...

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Solar Fred PR Lesson: Deconstructing Xcel Energy’s “Doing Solar Right” Commercial

Solar Fred PR Lesson: Deconstructing Xcel Energ...

renewableenergyworld.com 25 Apr '14, 7pm

Public relations really is an art, and I have to hand it to Xcel Energy for creating a very nice looking commercial that —...

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