27 Jan '12, 10pm

Psst! Solar Fred Marketing Tip: Film Your Solar Projects in Time Lapse

Keep the videos brief . Said this above, but worth repeating: You don’t have to use all of your footage. This is what editing software is for. But do try to keep it in sequence. Think beginning, middle, and end. Try to get as many cameras and angles as possible . Set the cameras up, and walk away. The more you mess with these, the more herky-jerky they look. Use titles to educate. Although difficult to read here because of Greenfuel’s font choice, I like their descriptive titles. They describe what’s going on in each phase, and this is the point, no? These videos aren’t just entertaining distractions. They’re creatively educating potential customers about solar and what to expect during the building process. Don’t forget to include visuals of your brand in there. I liked seeing GreenFuel’s trucks and vans zipping in and out. Couldn’t hurt to have people with branded shirts...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/01...

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