26 Jan '12, 10pm

Integrating Anaerobic Digestion Into Our Culture Part 1: Language, Visuals and Values

Integrating Anaerobic Digestion Into Our Culture Part 1: Language, Visuals and Values

Everyone likes a good story, and the anaerobic digestion industry is using its storytelling toolkit – juicy language, creative visuals and motivational platforms — to capture the imagination of the public. From coast to coast, vocabulary describing digestion expands with each new project. For example, look at taglines and headlines as a litmus test of biogas lingo. Organic Resource Management uses “Leftovers to Lights ” for its anaerobic endeavors. “Watts from Wastewater ” headlined a Biomass Magazine article on a digester in New Jersey. Oregon and other dairy digesters use “Cow Power ” to describe the process. Harvest Power calls its digesters “Energy Gardens” to reflect the many positive growth opportunities associated with digestion. The trend in the tone of this messaging is characterized by playful, inviting, easy-to-digest vocabulary. Many claim anaerobic digestion a...

Full article: http://www.renewableenergyworld.com/rea/news/article/2012...

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