24 Jan '12, 3pm

3 Things You Can Do To Create Commercial Solar Thermal Leads

3 Things You Can Do To Create Commercial Solar Thermal Leads

1) Go to events where your customers are. And by customers, we mean your apartment building owners, hospital administrators, laundromat owners, hotel owners, nursing home owners, and all of the other businesses that use a lot of hot water. And where are they? They’re at their own trade shows, talking about their challenges. Solar thermal is a solution for all of the above businesses. Invest in a booth at their respective trade shows and perhaps even participate in a panel discussion about plumbing, energy efficiency, etc. You’ll be seen as an authority and owners will want more information from you. 2) Do a case study for each of the above market segments. Yes, every solar thermal job is different. (That being said, there are some that are right for pre-engineered commercial systems too.) So, you’ll have to mention in your case study how usage, utility prices, state rebate...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/01...

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