20 Jan '12, 12pm

10 Ways to Share Your Solar Blog and Generate Brand Awareness

One reason why solar companies don’t blog regularly — or at all — is that they believe that it can be a lot of effort for a small audience that may just happen upon the post. Wrong, wrong, wrong, in so many ways, wrong. People don't happen upon blogs accidentally. Most often, you have to go to where your customers are first. First, let’s be clear that you do have to write useful information in every blog post. No matter what your solar product or service is, if all you’re doing is re-posting press releases and the occasional photo of your latest megawatt project or minor-watt project, these PR nuggets are typically not useful to customers. They’re either too formally written or too self-promotional, or both. But let’s assume you understand and practice the principals of great solar blog content, and you’ve now published it on your site. Excellent, but don't kick up your fe...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/01...

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10 Ways to Share Your Solar Blog and Generate B...

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