16 Jan '12, 3pm

Solar Fred Solar Marketing Tip: What If We Sold Residential Solar Like Cars?

While solar is making steady progress towards the main stream, it ain’t there yet. Many consumers are still suspicious of solar because it’s unfamiliar. They’ve seen panels and solar homes in pictures, but it’s not like buying or selling a car… or is it? Making analogies to something familiar can be very helpful for both the residential sales person, as well as the homeowner. It may seem like a stretch, but buying and selling cars actually has a lot in common with residential solar sales, and solar marketers and sales people would benefit from making those comparisons. Let’s take a few examples: Both cars and solar are large purchases that require research. Solar marketers need to become a generous provider of solar research. Be sure your website is chalk full of information about technology, rebates, costs, and financing options. You can also spread this information throu...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2012/01...

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