28 Jan '14, 3pm

Tesla Revs Up China Electric Vehicle Engine

U.S. electric car maker Tesla (Nasdaq: TSLA) is setting some tough goals for itself during its first year in China, aiming to take advantage of government incentives and its high-end brand image to quickly take a big share of the market. I did a little math based on the company’s latest remarks, and its ambitious target for this year would represent around three-quarters of all electric vehicles sold in China in 2012. If it really can meet the new target, I suspect the company’s biggest strength will be its position as a luxury brand, since most people who buy EVs in China will probably do so more for the snob factor than due to any incentives from Beijing or desire to save the environment. Tesla was in the China headlines late last year and again in January due to a trademark dispute after a local company registered the Chinese version of its name. But Tesla’s China chief...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2014/01...

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