Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It:

Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It

aceee.org 14 Dec '11, 5pm

Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It:

In the world of energy efficiency, market segmentation and other methods of generalization are used to design programs and marketing. While every home is different, just as each person is different, energy efficiency programs often operate with limited marketing budgets and staff allocations. Within these limitations, how best can program administrators focus limited marketing resources toward homes with high energy use and likely participants? One emerging option is to design outreach efforts at the neighborhood level using localized data on buildings and demographics. ACEEE’s recent market study of four core counties within the Cincinnati region (undertaken with the University of Cincinnati Economics Center and the Greater Cincinnati Energy Alliance ) looks at questions of neighborhood targeting using analysis of ZIP code level data. In addition, a core analysis focused ...

Full article: http://aceee.org/blog/2011/12/neighborhood-outreach-energ...

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@NayNadine » 19 Dec '11, 5am
RT @EECCHI: Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It: [link] #EnergyBlog
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RT @rnealelliott: @ACEEEdc Neighborhood #EnergyEfficiency Outreach: Finding Homes that Need It & People Who Want It [link]
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RT @ToSaveEnergy: Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It: [link]
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Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It: [link]
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Neighborhood outreach for #energyefficiency: finding homes that need it and people who want It: [link] (via @ACEEEdc)
@ACEEEdc » 14 Dec '11, 5pm
Neighborhood outreach for #energyefficiency: finding homes that need it and people who want It: [link]
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RT @tosaveenergy: Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It: [link]
@rnealelliott » 14 Dec '11, 10pm
@ACEEEdc Neighborhood #EnergyEfficiency Outreach: Finding Homes that Need It & People Who Want It [link]

Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It

Neighborhood Outreach for Energy Efficiency: Finding Homes that Need It and People Who Want It:

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