21 Nov '11, 8pm

Leading Global Brands Sign Up for New WindMade Label

Leading Global Brands Sign Up for New WindMade Label

The companies, which include Motorola Mobility, Deutsche Bank, and Bloomberg , are pioneering the use of the world’s first wind power consumer label. The New York City event was hosted by WindMade and the UN Global Compact. “These companies are at the forefront of the global sustainability movement,” said Henrik Kuffner, WindMade’s CEO. “We are delighted to have them on board the unique WindMade initiative, and are confident that many others will follow suit in the coming weeks and months.” The objective behind WindMade™ is to drive demand in wind power, thereby boosting investment and growing the renewable energy market. “Consumers are ready to act,” said Morten Albæk, senior vice president of global marketing and customer insight at Vestas Wind Systems, the company spearheading the WindMade initiative. “Sixty-seven percent of 31,000 consumers globally have told us they w...

Full article: http://www.renewableenergyworld.com/rea/news/article/2011...

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