24 Oct '11, 12pm

3 SPI 2011 Solar Event Marketing Trends: Bigger, Sexier, and More Interactive

3 SPI 2011 Solar Event Marketing Trends: Bigger, Sexier, and More Interactive

Just back from another great Solar Power International 2011, perhaps the largest SPI ever in terms of the number and the size of exhibits, though I believe attendance was a bit lower this year compared to Los Angeles. Over the next few weeks, I’ll be covering more about what I learned from the show from interviews and observations, but first let’s cover a few solar event marketing trends that I saw. The following are some good event marketing examples...and bad examples. As always, just my professional mareking opinion, but I hope there are constructive lessons within. Solar Event Marketing Trend #1: Supersize My Booth! This is my third SPI, but I cannot recall a larger booth spectacle, especially among the solar PV manufacturers and the inverter manufacturers. The biggest booth award goes to Sharp, which had the largest floor footprint by far and featured a full size movi...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2011/10...

Tweets

New Season Trends – Nov 2011

New Season Trends – Nov 2011

karencheng.com.au 30 Oct '11, 7am

Love it or hate it, paisley is the new season floral. I actually quite like paisley… it reminds me little pieces of fabric...

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ナミビアで500MWの太陽光発電プロジェクトが開始、さらに500MWを追加の可能性も。http...

greentechmedia.com 24 Oct '11, 5pm

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irecusa.org 24 Oct '11, 6pm

Interactive Solar Career Map Released A new Solar Career Map website explores the many job opportunities available in the ...

Something magical! <3

Something magical! <3

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renewableenergyworld.com 25 Oct '11, 9am

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A new interactive new exhibition that accentuates the processes known as The Scientific Method. Gain an understanding of t...

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zoeraymond.com 24 Oct '11, 9am

launches a mini collection this Monday! (: We have got a equal share of work dresses and casuals this launch! I love the e...

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Solar Revolution on Brink of Winning Long War

solardaily.com 24 Oct '11, 4am

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sgflea.livejournal.com 24 Oct '11, 10am

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ecogeek.org 24 Oct '11, 9pm

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greentechmedia.com 26 Oct '11, 1pm

SPI 2011 lived up to the reputation of its host city, Dallas, Texas. It was bigger than any previous SPI, as everything in...