31 May '13, 3pm

Is Solar at Risk of Becoming as Trusted as a Used Car Salesman?

Just when I think we’re over negative Solyndra press, several bad solar marketing and business stories have come to my attention within the same week. If this trend continues, the entire solar industry will suffer both politically and financially…again. Incident #1 . Last week, my friend Deep Patel, CEO of Go Green Solar, called me and told me that his solar company’s reputation is being tainted by aggressive solar telemarketers. These are not telemarketers that he hired (he doesn’t hire telemarketers), but some other unknown firm. When the consumers get angry and ask who’s calling, the scammers insult the customer and name “Go Green Solar” as the company that’s calling. As a result, Go Green Solar is getting complaints from the FTC for telemarketing calls it never made. Now the company must hire a private investigator to track these telemarketers down and protect its repu...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/05...

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