31 May '13, 1pm

Finding the "Green Lining" when Disaster Strikes

America finds itself again rebuilding from disaster, this time from tornados in the middle states, last fall from Superstorm Sandy in the Northeast. If this is the new normal, as some weather experts say, should policymakers treat it as an opportunity for renewables? We have already discovered the value of such planning when it comes to energy efficiency. Policymakers know that consumers are far more likely to think about Energy Star ratings when the old refrigerator breaks than when it is still working. So they have structured incentives and programs accordingly. Similarly, rebuilding from disaster creates a unique — and perhaps once in a lifetime opening — for renewable energy in some cases. Businesses and homeowners find themselves suddenly forced to consider whole new systems for electricity, heating and cooling. Call it a teachable moment. Carefully timed incentives a...

Full article: http://www.renewableenergyworld.com/rea/news/article/2013...

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