23 Apr '13, 1pm

Energy Efficiency Finds Its Cell Phone, Part II

If you’re an energy efficiency geek and your refrigerator breaks down, you probably think, “Yes! A chance to buy a new super energy-saving model.” But you’re the exception. Most consumers consider price tag before ENERGY STAR certification. Human nature being what it is, they choose the cheaper model even if it costs them more in utility bills long term. Here’s what they don’t know. They can get a much better deal on the high efficiency model and perhaps pay no more than they would for the energy guzzler — if they take advantage of rebates their utility might offer. Buyers often are unaware of these incentive programs. Sure, the utility at some point sent out a notice about the rebate, but that was long ago tossed out and forgotten. A Menlo Park, California company recognized this problem and figured out a way to put the rebate information literally in the palm of the buye...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/04...

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