01 Apr '13, 2pm

Solar Fred's Guide to Getting DIY Customer Surveys and Feedback

I recently had some car battery trouble, which was taken care of by AAA. They did a good job, and after testing my battery and giving me a jump, the AAA service person gave me his card and told me that I may receive a customer survey. That survey hasn’t come in yet, but it’s a reminder that solar companies in all sectors need to send these out too. Customer feedback surveys are important marketing maintenance for growing solar businesses and fixing potential disasters, such as a product glitch, bad service, or even better, revealing a great customer service idea. While these are useful, the challenging part is gathering the data and analyzing it. With large companies with hundreds of employees and multiple products, a marketing research firm or a dedicated in-house team is definitely the way to go. However, if you’re a smaller solar company with limited resources, here are...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/04...

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