25 Mar '13, 5pm

Investment Mistakes, Pricing Troubles, Tariffs May Have Sunk Suntech: Suntech Power's epic plunge from solar m...

Investment Mistakes, Pricing Troubles, Tariffs May Have Sunk Suntech: Suntech Power's epic plunge from solar m...

Suntech Power's epic plunge from solar module dominance to bankruptcy comes as the result of misplaced investments, a misguided pricing strategy, anti-dumping action in the United States and a potential new willingness by the Chinese government and banking system to cast off detrimental manufacturers, according to information and analytics provider IHS . China's Suntech recently announced that its main operating subsidiary, Wuxi Suntech, had been pushed into bankruptcy by eight Chinese banks. This represents a major fall from grace for Suntech, which as recently as 2011 was the world's largest supplier of photovoltaic solar modules. "The seeds of Suntech's fall were planted during its rise to market leadership," says Mike Sheppard, senior PV analyst with IHS. "In 2009, at a time when the solar market was reeling from bloated inventories and cashflow concerns, Suntech was o...

Full article: http://www.solarindustrymag.com/e107_plugins/content/cont...

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