25 Mar '13, 2pm

ATTENTION FIAT: SELL THE 500E NATIONWIDE.: by Bruce Mulliken, Green Energy News. Consumer Reports magazine doe...

ATTENTION FIAT: SELL THE 500E NATIONWIDE. by Bruce Mulliken, Green Energy News Consumer Reports magazine doesn't accept advertising. However, indirectly it's probably is one of the most effective advertisers in the United States. It helps sales when a product review says something nice, but manufacturers loath the publication when a product test says something rotten. Automakers, in particular, cherish a good report, but sweep a bad one under the rug. (Still, as anyone in marketing will tell you, any mention of a product, good or bad, is better than no mention at all.) The folks at Chrysler Group, and its major shareholder Fiat, are probably ecstatic about a recent Consumer Reports first drive report for the California-bound 500e electric drive. Words like this pop out of the CR online video: "... something of a hoot to drive ..." "... but that electric power train deliver...

Full article: http://www.green-energy-news.com/arch/nrgs2013/20130031.html

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Attention Fiat: Sell the 500e Nationwide: The 5...

green-energy-news.com 25 Mar '13, 2pm

ATTENTION FIAT: SELL THE 500E NATIONWIDE. by Bruce Mulliken, Green Energy News Consumer Reports magazine doesn't accept ad...

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