23 Mar '13, 4pm

Puppy Dogs and Solar Quotes: An Example of Cause Marketing Great way to inspire people to get a solar quote.

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the numbers and get past their fear of solar being too expensive. The problem is that it can take a lot of time and marketing dollars to get people to get that quote. Wouldn’t it be great if people were actually enthusiastic about getting a solar quote? Well, that’s possible, but for that to happen, you must first support something that groups of people are already energized to support. I’m talking about what’s commonly called “cause marketing.” Instead of enticing prospects with a contest drawing for a free iPad with every quote, what if you sponsored a cause that you truly believed in and gave a donation for every quote? This strategy can be very powerful, because it can inspire people to go beyond their own self-interests when they believe in the same cause...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/03...

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Puppy Dogs and Solar Quotes: An Example of Caus...

renewableenergyworld.com 22 Mar '13, 2pm

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the num...

Puppy Dogs and Solar Quotes - Cute dogs sell so...

renewableenergyworld.com 25 Mar '13, 2am

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the num...

EVs + Solar = Centsible

EVs + Solar = Centsible

cleantechnica.com 23 Mar '13, 11am

The first reason is primarily financial: combining EVs with PV allows consumers to extract the most financial value from b...

India’s Solar Canals

India’s Solar Canals

cleantechnica.com 24 Mar '13, 2pm

The pilot project has been developed on a 750-m stretch of the canal by Gujarat State Electricity Corporation (GSECL) with...

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nhb.gov.sg 30 Mar '13, 9am

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Celebrate National Puppy Day (Slideshow)

Celebrate National Puppy Day (Slideshow)

care2.com 22 Mar '13, 10pm

March 23rd is the eighth ever National Puppy Day! We can all think of endless reasons why puppies, and dogs of all ages, d...

Are #solar companies equipped to get into #energyefficiency?

Are #solar companies equipped to get into #ener...

greentechmedia.com 25 Mar '13, 5pm

Residential solar companies have a unique opportunity to engage the energy efficiency market. Because a contractor is alre...

Why are dogs disappearing in southern Idaho?

Why are dogs disappearing in southern Idaho?

mnn.com 22 Mar '13, 3pm

About 40 dogs have gone missing in Magic Valley, Idaho, since November, according to the Humane Society of the United Stat...

The Dogs of the Navy SEALs

The Dogs of the Navy SEALs

navyseals.com 05 Apr '13, 12am

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Land Dogs 4 Sea Dogs: how your land #dog can help the sea dogs on the Columbia River: #DamTweet

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seashepherd.org 02 Apr '13, 2am

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cleantechnica.com 25 Mar '13, 2am

This is a sponsored post, which is why it is remaining at the top of the CleanTechnica home page all day today. That said,...