22 Mar '13, 2pm

Puppy Dogs and Solar Quotes: An Example of Cause Marketing

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the numbers and get past their fear of solar being too expensive. The problem is that it can take a lot of time and marketing dollars to get people to get that quote. Wouldn’t it be great if people were actually enthusiastic about getting a solar quote? Well, that’s possible, but for that to happen, you must first support something that groups of people are already energized to support. I’m talking about what’s commonly called “cause marketing.” Instead of enticing prospects with a contest drawing for a free iPad with every quote, what if you sponsored a cause that you truly believed in and gave a donation for every quote? This strategy can be very powerful, because it can inspire people to go beyond their own self-interests when they believe in the same cause...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/03...

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Puppy Dogs and Solar Quotes: An Example of Caus...

renewableenergyworld.com 23 Mar '13, 4pm

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the num...

Puppy Dogs and Solar Quotes - Cute dogs sell so...

renewableenergyworld.com 25 Mar '13, 2am

Getting a free solar quote is probably the best way to open the door to a residential sale. People can finally see the num...

Celebrate National Puppy Day (Slideshow)

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