SolarCity Teams Up with Honda: Who's Your Non-Solar Co-Marketing Partner? | UnThink Solar

In case you missed out on SolarCity and Honda's partnership. Read more at #ecobuild

Sometimes it feels like solar installers have to make their own way in the world, but as SolarCity has just shown, that’s really not true at all. In case you missed it, SolarCity and Honda recently announced that they would be partnering to offer SolarCity products to Honda car buyers in 15 states states. In addition, Honda — a profitable company — will be funding SolarCity leasing and PPA products and benefit from the solar tax credits, as well as enable dealers to put solar on dealerships and set up EV charging stations. For solar marketing purposes, let’s put aside the investment side of this new partnership. Plain and simple, SolarCity is co-marketing with a respected and famous household brand: Honda. Sungevity has done this with Lowes home improvement chain, and SolarCity has a similar relationship with Home Depot. SunPower, a panel manufacturer and commercial integr...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/02...