28 Jan '13, 9pm

10 Tips for Maximizing Trade Show ROI

From strategic plans to comfortable shoes The cleantech and power industries have countless conferences and trade shows that offer networking, business development and educational opportunities. I’m not exaggerating. At Tigercomm , we maintain a database of conference opportunities that expands nearly every day. But tight budgets and competing priorities force marketing and communications managers to make tough decisions about the right shows to attend. The challenge doesn’t end there. There’s pressure from upper management to ensure that they get the most out of their investment in the event. Over the past several years, my colleagues and I have staffed, spoken at and attended dozens of conferences and trade shows. We pooled our experiences, along with conversations we’ve had with some cleantech industry leaders, to develop a list of ten tips to ensure your business’s con...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/01...

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10 Tips for Maximizing Trade Show ROI

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