03 Dec '17, 1pm

Chinese EV Maker NIO Wants to Be More Customer-Focused Than Tesla

Chinese EV Maker NIO Wants to Be More Customer-Focused Than Tesla

“I believe NIO will make a car that is not only good in terms of performance but also in software. But [sales] quantity will not be the driving force behind the electric vehicle industry, it’s the user experience. No matter the product hardware, nor the software, the user experience must be the focus.” This is the business concept of Izzy Zhu, the vice president of NIO, a three-year-old Chinese electric car manufacturer previously known as NextEv. Zhu explained that the conventional sales model in the automotive industry focuses rather on the distributor itself as the automakers have lesser or no direct relationship with its customers. Years of working with BMW, Lexus, and Amazon, he was able to understand the business model that these traditional automakers follow and how they operate. Defying the traditional approach, NIO took the lead in almost all functions of a distri...

Full article: https://www.greenoptimistic.com/chinese-ev-maker-nio-want...

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