15 Jan '13, 6pm

10 Tips for Guerrilla Solar Marketing with Vehicles

10 Tips for Guerrilla Solar Marketing with Vehicles

One of my Solar Fred marketing wishes for 2013 was for solar marketers to be more visual. In that post, I was narrowly referring to internet related marketing, but that’s my mistake. I meant be more visual with everything, including your vehicles. I was reminded of how important vehicle marketing is over the holidays when I came across this marketing-vehicle parked outside a restaurant in Manhattan. It's for a Mexican restaurant called the Caliente Cab Co Mexican Cafe. It makes you stop, doesn’t it? Made me. In fact, it made me cross the street to look at the car, and then check out the menu. Had I not had an agenda for that day, I probably would have gone in. What about this little vehicle? Or this one? Or this one: You don’t have to be this extreme (or expensive). The larger company solar trucks have a fleet of uniform painted trucks and painted Prius vehicles. They’re u...

Full article: http://www.renewableenergyworld.com/rea/blog/post/2013/01...

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