09 Jan '13, 2pm

Drumbeat: January 9, 2013

The system is not without its weaknesses. Work by David Daddio has shown, for example, that many stations are underused, and that a station’s success depends largely on five factors: The age of its nearby population; the density of retail outlets (and in particular liquor licenses); the proximity of Metrorail stations; distance from the center of the system itself; and, essentially, the presence of a lot of white people. Gilliland says Capital is trying to counter the demographic skew, not just through geographic expansion, but in a partnership with Bank on D.C. to provide bike-share access to the “unbanked” — i.e., people who don’t have credit cards, which are necessary to use the system. By one important measure, however — revenue — the system is succeeding. While the money from usage fees — cyclists pay a general membership fee, and then pay a bit extra if they want to ...

Full article: http://www.theoildrum.com/node/9760

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